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	<title>Internet Marketing Exposed &#187; Copy Writing Tips</title>
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	<description>by Ray Harvard</description>
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		<title>Copy Writing Tips &#8211; Using Sub Headings</title>
		<link>http://rayharvard.com/blog/content-creation/copy-writing-tips-using-sub-heading/</link>
		<comments>http://rayharvard.com/blog/content-creation/copy-writing-tips-using-sub-heading/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 12:47:02 +0000</pubDate>
		<dc:creator>Ray Harvard</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Copy Writing Tips]]></category>

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		<description><![CDATA[Its not often that you find that you’ve been using a technique for donkey years, before you stumble across the technique described by an expert. I had that happy occasion today as I stumbled across Sonia Simone’s article on using Sub Headings to split your content. I’ve used this method for years When writing reports [...]]]></description>
			<content:encoded><![CDATA[<p>Its not often that you find that you’ve been using a technique for donkey years, before you stumble across the technique described by an expert.</p>
<p>I had that happy occasion today as I stumbled across Sonia Simone’s article on using <a href="http://www.copyblogger.com/subheads/#more-661" target="_blank">Sub Headings to split your content</a>.</p>
<h3><span style="color: #575757;">I’ve used this method for years</span></h3>
<p>When writing reports and other such things that can be very dry to read so you need to keep the reader focused and interested.</p>
<p>Breaking it into small chunks really helps to give them little stepping stones across the wide river of your content.</p>
<p>From starting with doubts of should I read it, each stepping stone brings your reader across the river of doubt and gets them to the end of your post.</p>
<h3><span style="color: #575757;">My technique is slightly different from Sonia’s </span></h3>
<p>She writes the sub-headings first to create the article structure and then fills in-between.</p>
<p>I simply create the content and then tend to find that certain phrases stand out as stepping stones, which is exactly what I&#8217;ve done with this post.</p>
<p>Ironically this post isn&#8217;t the best example of the sub-heading technique, but you&#8217;ll see me using it in other posts in this blog.</p>
<h3><span style="color: #575757;">Our techniques do agree though</span></h3>
<p>On that sub headings also attempt to provide a running commentary across the article so that glancing thru it you could read a summary just by reading the headings alone.</p>
<p>This can be a double-edged sword in that may help draw the reader in or make them go away if they don’t gel with what they read.</p>
<p>Its always time to savour these moments where you’ve been using a technique before you read about it from a expert.</p>
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